R.C Pinder Ltd Privacy Policy

R.C Pinder Privacy Policy means that we respect any personal information that you provide us with, or that we ascertain from your eye exams, from any purchase of our products and services or any other interactions with us.


1.Information about R.C Pinder Ltd
2.What personal information is collected?
3.How is that information used?
4.How long is the information kept for?
5.Who is personal information shared with?
6.How is personal information processed?
7.R.C Pinder ltd cookie policy
8.How to update or amend personal information
9.What rights do you have?
10.What choices do you have?
11.Protecting personal information
12.Updating R.C Pinder Privacy Policy
13. If you have a complaint
14. Contact us


1.Information about R.C Pinder Ltd

In this Privacy Policy, references to R.C Pinder Ltd, we, us or our means the members of the R.C Pinder Ltd Group (Pinders Group) that process your personal information, including each of those listed below:


R.C Pinder ltd is a company which consists of 5 practices located in the North Nottinghamshire area. Details of each practice are available on the internet or at each individual practice.

R.C Pinder Ltd are data controllers of your personal data for the purposes of applicable data protection legislation.

In this Privacy Policy, references to you means the person whose personal information we collect, use and process. This includes anyone who contacts us in connection with the products and services we provide or otherwise interacts with us including, for example, via our website at www.pindersopticians.co.uk or in practice.

2.What personal information is collected?

We may collect and process information about you including:
• your name
• your date of birth
• your contact telephone numbers (including mobile)
• your email and postal address
• your relevant health details including (a) current and past eye/hearing health/conditions, general health condition and spectacles, contact lens or hearing prescriptions; (b) current medication details; and (c) correspondence between optometrist and your GP/ophthalmologist
• your examination and test results
• your payment details
• your employment/lifestyle/driving information
• details of any prescription supplied to you by your healthcare professional or medical practitioner
• information that you provide by filling in forms on The Pinders website
• details of your visit to the website and any transactions you carry out on the website
• any other information voluntarily provided to us by you from time to time

This information will primarily be collected from you as voluntarily provided to us, but we may also collect it from other sources where it is lawful to do so, including but not limited to, the NHS or other health care providers, institutions or individuals you have authorised to provide information on your behalf (eg parents or guardians), third party service providers, government, tax or law enforcement agencies, and other third parties. Such information can also be combined with information from public sources.

3.How is that information used?

R.C Pinder Ltd may use your personal information for the purposes of:
• your eye care
• providing our products and services to you
• letting you know when your next appointment is due and reminding you to book an eye appointment if you’ve not had one for a while
• Marketing Pinders products and services to you
• undertaking customer service surveys to ensure we continually improve our services to you
• helping us review, develop and improve the products and services we offer, for example through research, analysis and planning
• notifying you about changes to our products and services
• responding to queries from you
• processing and retaining personal data relating to your credit/debit card and order details to enable the fulfilment of your order and to deal with any queries or refunds of payment
• carrying out security checks to protect against fraudulent transactions at or following any purchase or order you make to prevent and detect criminal activities. For example, we may undertake verification checks to identify any discrepancies with your payment details
• responding to and addressing any claims made against us
• using cookies and traffic data as set out in section 7 below
• to comply with laws or regulations applicable to the R.C Pinder Ltd group, including prevention and/or detection of non-compliance
• maintaining records for tax, compliance with laws, defence of claims and other corporate purposes
• managing and administrating insurance claims

In order to provide you with the products and services described above, we hold copies of your personal information at the relevant Pinders practice for products and services provided to you.


R.C Pinder Ltd Website
If you do not register as a client online but contact us through the website and/or by email you will be providing us with personal information about yourself, including your email address, name and contact details. This may also include medical information, where volunteered by you.

You may also be required to supply personal information (but not medical information) by for example entering a competition on our website. We will only use such information for the purposes of providing a reply, reviewing any feedback or improving the website.

If you are simply browsing our website we will not collect any information which will identify you by name. However, we will collect information using cookies and/or traffic data which uses IP addresses or other numeric identifiers, which analyse navigation and use of the website.

More information on cookies use is set out in section 7 below.

4.How long is the information kept for?

Personal information will be retained by us for as long as is reasonably necessary (or as defined under applicable healthcare laws and regulations) to provide products and services, including aftercare services, and to maintain records as required to satisfy tax and other legal or regulatory requirements, as well as to protect and defend against claims.

5.Who is personal information shared with?

We adhere to the guidelines of the College of Optometrists and the Data Protection Act and will not pass any of your personal information to a third party without your consent unless there is a clear public interest duty to do so.


• When you place an order for products or services at a Pinders Practice, the data controller of the personal data will be that practice.
• We may from time to time disclose your personal information to third parties, including in the following circumstances:
• We use third parties to help us process personal information but they may not use it for other purposes. We may use the information we receive from third parties to supplement, improve and add to our databases of customer details
• We may disclose personal information to health authorities, including NHS or national equivalent bodies.
• We may pass personal information to external agencies and organisations, including the police and other law enforcement agencies, for the prevention and detection of fraud (including fraudulent transactions) and criminal activity. These external agencies may check the information we give them against public and private databases and may keep a record of such checks to use in future security checks
• We may pass personal information to our insurers in the event that a claim is made or could be made against us
• In the event that we sell or buy any business or assets, we may disclose personal information about customers to the prospective seller or buyer of such business or assets
• If we or substantially all of our assets are acquired by a third party (or subject to a reorganisation within our corporate group), personal information held by us about customers will be one of the transferred assets
• We may pass certain personal information to your employer, where you have been referred to us as a corporate eyecare client
• We may pass your personal information to third parties in order to comply with any legal obligation (including court orders), or to enforce or apply our website terms and conditions of use or other agreements we have with you or to protect R.C Pinders rights, property and safety or those of our customers, employees or other third parties.

6. How is personal information processed?

Your personal information may be transferred to, stored and processed in one or more countries outside the European Economic Area (EEA).
For transfers of your personal data to third parties outside of the EEA, we take additional steps in line with data protection laws.

In addition, we take reasonable steps to ensure that your personal information is adequately protected in accordance with the requirements of the UK data protection law.

7. R.C Pinder Ltd cookie policy

R.C Pinder Ltd uses cookies to improve the operation of our website. Further information is available in our Cookie Policy which is viewable on www.pindersopticians.co.uk.

8.How to update or amend personal information

You can update or amend your personal information:
• At your local Pinders practice by visiting, phone or emailing.
• By signing in to Your Mysight account (if you are a registered online client.)


9. What are your rights?

You have certain rights under UK data protection legislation, including the option to:
• Access your personal information – There may be an administration charge where we are permitted to do so by law
• rectify your personal information if it is inaccurate or incomplete
• erase your personal information and prevent further processing in specific circumstances and where there is no other lawful ground for continuing to retain and process that information. These include for example:
• where the personal data is no longer necessary in relation to the purpose for which it was originally collected/processed
• where you withdraw consent
• where you object to us processing your personal information
• block or suppress processing of personal information. While we are entitled to store your personal information, we cannot further process it if you request it to be blocked
• move, transfer or port your personal information to another organisation; and
• object to the processing of your personal information:
• if processing is based on legitimate interests or the performance of a task in the public interest/exercise of official authority
• processed for direct marketing
• processed for purposes of scientific/historical research and statistics
• The right to restrict processing of your personal information

To request any of the above rights, please contact Peter Herniman at southwell@pindersopticians.co.uk or write to Peter Herniman, Pinders, 20 Queen Street Southwell, Nottinghamshire, NG25 0AA

10.What choices do you have?

R.C Pinder ltd may use your personal information to contact you in relation to our products and services.

To ensure that you continue to receive excellent healthcare, we will send you non-marketing material, such as appointment reminders and notices to remind you when your current prescription expires.

We may also send you marketing material on our products and services such as special offers or more information on the products and services we sell.
You may update your marketing preferences at any time by:
contacting your Pinders practice or
by following the “Update contact options” link and instructions on all respective emails and text messages.


11.Protecting personal information

We use a variety of security technologies and procedures to help protect your personal information from unauthorised access and use.

As effective as modern security practices are, no physical or electronic security system is entirely secure. We cannot guarantee the complete security of our databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the internet. Any transmission is at your own risk.

In the event that there is an interception of your personal information or unauthorised access or use of our database, we will not be liable or responsible for any resulting misuse of your personal information.

We have no control over the contents of third party sites or resources which are linked to our website and we accept no responsibility or liability for them or the privacy practices they use or for any loss or damage that may arise from your use of such websites or resources.

12.Updating R.C Pinder Privacy Policy

We may update this Privacy Policy from time to time. Any updates will take effect as soon as they are posted.

13. If you have a complaint

If you have a complaint that cannot be resolved through R.C Pinders complaints procedure and it relates to having a concern about our information rights practices please contact the Information commissioner’s office on 0303 123 1113 or visit ico.org.uk.

14.Contact us

If you have any questions about the R.C Pinder Privacy Policy, or you would like to change any of the preferences you have selected in practice or online, contact your local branch.


Last updated April 2018